Dublin Bus App
Thousands of commuters, from kids to older people, from Dublin citizens to tourists, use the Dublin Bus daily. The Dublin Bus app aims to help them get to their destination, make journey plans, and get updates from the Dublin Bus about new routes.
The current Dublin Bus app's experience frustrates users because it does not have what they expect. We noticed they were confused by the homepage being the Real Time Information page.
The prominence of the Real Time Information menu led users to believe this was the primary nav; they missed the hamburger menu.
They had to switch between the Search by Route and Search by Address functions, which caused frustration.
When using Route Planner, it was difficult to search for the known location if you weren't familiar with the area, and it was hard to know which side of the street to get the bus on.
When users find the route planner, the task is more straightforward; they felt this should be given more priority on the homepage.
