Building products that turn complexity into clarity
Over 20 years of experience designing digital products, platforms, and websites for global companies and early-stage startups.
I’ve worked with organisations such as HPE and The Oliver Agency, as well as multiple startups, helping teams turn early concepts into usable, scalable solutions.
My work combines product design, UX strategy, and hands-on execution, with a pragmatic focus on clarity, usability, and business impact. I also integrate emerging tools, including AI, that meaningfully improve workflows, outcomes, and the user experience.
Clear problem framing and decision support
Strong collaboration across product and engineering
Pragmatic use of AI and emerging tools
UX Cases
Thoughts From My Creative Partners
(Some colleagues I've worked with)
Writing
50+ Articles on Chronicle, Critique, and Future Trends. I share deep dives and personal narratives on UX, design systems, and market strategy.
My Project Updates
A living snapshot of my side projects, creative experiments, and the skills I’m sharpening as I go
Goober, My Debut Book
Set in the beautiful city of Galway. It's a heartwarming story of a man and a curious cat that crossed his path.
Manada Podcast
Conversations with builders and creatives, from tech to culture, always curious, always real.
AI Storytelling Lab
I use AI as a creative and production tool to turn ideas into animated scenes, with a strong focus on storytelling, pacing, and visual consistency.